comScore今天发布了截至6月底日本手机市场的关键数据报告。数据显示，夏普是日本手机市场占有率最高的厂商，市场份额为22.6%，而Android手机和iPhone在日本智能手机市场的份额分别为64.1%和32.3%。
| Top Mobile OEMs
3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012
Total Japan Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens |
| |
Share (%) of Mobile Subscribers |
| Mar-12 |
Jun-12 |
Point Change |
| Total Mobile Subscribers |
100.0% |
100.0% |
N/A |
| Sharp |
23.4% |
22.6% |
-0.8 |
| Panasonic |
13.8% |
13.6% |
-0.2 |
| Fujitsu |
11.9% |
11.8% |
-0.1 |
| NEC |
9.5% |
8.9% |
-0.6 |
| Sony |
7.2% |
7.9% |
0.7 |
在截至6月底的这一季度中，有1.027亿超过13岁的日本人使用移动设备。夏普是日本排名第一的手机厂商，市场份额为22.6%。松下、富士通、NEC和索尼排名2至4位，市场份额分别为13.6%、11.8%、8.9%和7.9%。
在这一季度中，超过2400万日本用户使用智能手机，占所有手机用户的23.5%。2012年以来，日本的智能手机普及率快速提升，较2011年底已增长43%。Android手机在这一市场的份额为64.1%，比3月底高1.9%。iPhone和Windows Phone手机的市场份额分别为32.3%和3.2%。
| Top Smartphone* Platforms
3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012
Total Japan Smartphone Subscribers Ages 13+
Source: comScore MobiLens |
| |
Share (%) of Smartphone Subscribers |
| Mar-12 |
Jun-12 |
Point Change |
| Total Smartphone Subscribers |
100.0% |
100.0% |
N/A |
| Android |
62.2% |
64.1% |
1.9 |
| Apple |
33.7% |
32.3% |
-1.4 |
| Microsoft |
3.7% |
3.2% |
-0.5 |
| Other |
0.4% |
0.4% |
0.0 |
| Selected Mobile Content Usage
3 Month Avg. Ending Jun. 2012
Total Japan Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens |
|
Total Audience (000) |
% of Total Mobile Audience |
| Total Mobile Audience |
102,700 |
100.0% |
| Took photos |
62,760 |
61.1% |
| Used email (work or personal) |
57,529 |
56.0% |
| Used application |
56,227 |
54.7% |
| Used browser |
52,141 |
50.8% |
| Sent text message to another phone |
48,139 |
46.9% |
| Accessed weather |
35,796 |
34.9% |
| Accessed search |
30,676 |
29.9% |
| Accessed news |
24,625 |
24.0% |
| Accessed entertainment news |
20,706 |
20.2% |
| Accessed sports information |
19,831 |
19.3% |
|
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