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关闭窗口 夏普是日本手机市场占有率最高的厂商
comScore今天发布了截至6月底日本手机市场的关键数据报告。数据显示，夏普是日本手机市场占有率最高的厂商，市场份额为22.6%，而Android手机和iPhone在日本智能手机市场的份额分别为64.1%和32.3%。
| Top Mobile OEMs
3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012 Total Japan Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens | |||
| Share (%) of Mobile Subscribers | |||
| Mar-12 | Jun-12 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sharp | 23.4% | 22.6% | -0.8 |
| Panasonic | 13.8% | 13.6% | -0.2 |
| Fujitsu | 11.9% | 11.8% | -0.1 |
| NEC | 9.5% | 8.9% | -0.6 |
| Sony | 7.2% | 7.9% | 0.7 |
在截至6月底的这一季度中，有1.027亿超过13岁的日本人使用移动设备。夏普是日本排名第一的手机厂商，市场份额为22.6%。松下、富士通、NEC和索尼排名2至4位，市场份额分别为13.6%、11.8%、8.9%和7.9%。
在这一季度中，超过2400万日本用户使用智能手机，占所有手机用户的23.5%。2012年以来，日本的智能手机普及率快速提升，较2011年底已增长43%。Android手机在这一市场的份额为64.1%，比3月底高1.9%。iPhone和Windows Phone手机的市场份额分别为32.3%和3.2%。
| Top Smartphone* Platforms
3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012 Total Japan Smartphone Subscribers Ages 13+ Source: comScore MobiLens | |||
| Share (%) of Smartphone Subscribers | |||
| Mar-12 | Jun-12 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| Android | 62.2% | 64.1% | 1.9 |
| Apple | 33.7% | 32.3% | -1.4 |
| Microsoft | 3.7% | 3.2% | -0.5 |
| Other | 0.4% | 0.4% | 0.0 |
| Selected Mobile Content Usage
3 Month Avg. Ending Jun. 2012 Total Japan Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens | ||
| Total Audience (000) | % of Total Mobile Audience | |
| Total Mobile Audience | 102,700 | 100.0% |
| Took photos | 62,760 | 61.1% |
| Used email (work or personal) | 57,529 | 56.0% |
| Used application | 56,227 | 54.7% |
| Used browser | 52,141 | 50.8% |
| Sent text message to another phone | 48,139 | 46.9% |
| Accessed weather | 35,796 | 34.9% |
| Accessed search | 30,676 | 29.9% |
| Accessed news | 24,625 | 24.0% |
| Accessed entertainment news | 20,706 | 20.2% |
| Accessed sports information | 19,831 | 19.3% |
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